OwnerIQ

“There are very few people who search for a product manual that don’t own the product.” That’s the idea behind OwnerIQ – an online network that helps consumers locate manuals for everyday products, and helps marketers with a strategy called “Ownership Targeting.” When Mike Keohane was brought on board as VP of Software Engineering in September 2008, he was tasked with taking this concept to the next level. He was put in charge of the running the five-person outsourced development team, as well as the QA team. There was just one problem: He was the QA team.

Mike had familiarized himself with uTest from conversations with OwnerIQ’s investors. He knew that he needed a more scalable (yet economical) way to get his app professionally tested prior to launching each new version, but he also knew that he couldn’t afford to build a full-scale QA lab and team in-house.

So he signed up with uTest and decided to let the QA community perform his functional testing. Initially skeptical (“I thought they’d test software like my mom,” he said), Michael found the skill and feedback offered by uTest’s community extremely valuable and professional. Now on their third release with uTest, Michael and OwnerIQ have found a cost-efficient QA solution that scales. And it’s a good thing, because their company is growing rapidly.