Overview: 

Crowdsourced Localization Testing

Perhaps more than any type of testing, localization is a mark of true success, as it signifies that your application was popular enough to warrant expansion into multiple regions. Unfortunately, it’s also among the most difficult QA tasks to perform. Learn how crowdsourcing makes it easier.

Written for companies of all shapes and sizes, this whitepaper will outline some battle-tested strategies for achieving localization testing across a wide spectrum of use cases. We’ll provide key tips from localization veterans (i.e. companies like Google, Microsoft and Mozilla), but we’ll also highlight several real-world examples from smaller firms establishing a global presence. Other topics include:

Understanding the Importance of Localization

Why does localization matter? Well for one, you’re protecting the very things that are valuable to an entire culture. Cultural identity is an extraordinarily important component of who we are, and bugs that impact cultural identity can often times be the most frustrating. So why do we care about localization? Because entire cultures with thousands of years of history rely on being able to communicate with each other. Testing is crucial for more reasons than just making sure an app works. Testing is crucial because an entire culture may depend on your app to communicate, which means your team needs to ...continue reading...

Why Collaboration is Critical

When selecting a community to work on your products, choose one that will work closely with your in-house specialists. Some communities tend to be noisy, with lots of opinionating, but not much actual productive work. Choose a community that has proven success and exposes the past performance and reputation of community members. Also look for those communities that can point to clear, demonstrable wins – other customers that they’ve worked with to solve real business problems. And what about your in-house experts? What role should they play in the process of ...continue reading...

Leveraging the Crowd

Due to the “open call” nature of crowdsourcing - where virtually everyone has the opportunity to participate - the practice is regarded by many as a chaotic free-for-all with a high “signal-to-noise” ratio. As a result, this affords the project owner little control over the process. To find a valuable contribution requires that one sort through hundreds of worthless submissions, right? Wrong! Crowdsourcing does not change a fundamental truth: Effective, detailed communication and project management are key to any successful project. This is true in managing in-house resources or outsourced partners...continue reading...

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